Scaling People Operations: The Playbook for Building HR Systems That Grow with Your Business By Drew Soule


Building the Backbone of a Growing Company

When companies talk about scaling, the conversation often starts with products, markets, and revenue. But behind every successful phase of growth is something less flashy but absolutely critical: strong, scalable people operations.

As someone who has helped organizations of all sizes—from startups to global enterprises—navigate transformation, I’ve seen firsthand how the right HR systems can accelerate growth. And I’ve also seen what happens when people’s operations are treated as an afterthought: confusion, burnout, culture drift, and ultimately, missed opportunities.

The truth is, you can’t scale a company if you don’t scale your people strategy. People drive performance—and it’s our job in HR to build the systems, structures, and support that help them thrive at every stage of the journey.

Start with Strategy, Not Spreadsheets

Too many companies think HR starts with payroll and benefits. While those are essential, they’re not where you should begin if you’re looking to scale.

You need to first ask: What kind of company are we trying to build?
From there, you can align your people operations with your business goals. That includes defining your values, understanding your culture, and identifying the behaviors that drive success.

Once the vision is clear, your HR systems should reflect and reinforce it. That means designing hiring processes that attract the right people, building onboarding programs that set them up for success, and putting performance management systems in place that reward outcomes and accountability—not just effort.

Strategy-first HR is proactive, not reactive. It evolves with your business—not behind it.

Design Systems That Are Simple, Repeatable, and Scalable

As your company grows, the number of people, processes, and problems will multiply. That’s why the HR systems you build early on must be able to expand without losing efficiency or impact.

I always recommend building systems with three principles in mind:

  1. Simplicity – Avoid overcomplicated tools or processes. Choose solutions that employees and managers can understand and adopt easily.
  2. Repeatability – Design workflows that can be replicated across departments or locations, from hiring to promotions to employee relations.
  3. Scalability – Select platforms and processes that can grow with your team size and business complexity.

For example, if your performance reviews rely on a manager’s memory and a Word doc, that might work for a team of five. But it won’t scale to a team of fifty—or five hundred. Investing early in tools that automate, centralize, and streamline people processes pays off exponentially down the road.

Balance Consistency with Flexibility

Every company needs structure, especially when scaling. But rigidity can be just as dangerous as chaos. One of the biggest challenges in growing organizations is balancing consistency with flexibility.

What works for your engineering team might not work for your customer service team. What motivates a senior leader might not resonate with an intern. HR systems need to account for those differences without becoming disjointed.

The solution? Create frameworks, not formulas.

Instead of dictating every detail of a process, build flexible templates and guiding principles that allow for customization within clear boundaries. That might mean offering managers several ways to structure team development plans or providing a menu of recognition programs tailored to different teams.

When employees feel that systems are made with them—not for them—they engage more fully and contribute more meaningfully.

Partner Across the Business

Scaling people operations isn’t something HR can do alone. It requires strong, ongoing partnerships with leaders across every function—finance, legal, compliance, DEIB, IT, and most importantly, the business itself.

Great HR teams don’t just deliver services—they drive strategy. They understand the goals of the business, the challenges of each department, and the experience of every employee level. When we’re aligned with leadership and connected to the front lines, we can build systems that truly serve the organization as a whole.

In my current role and throughout my career, I’ve made cross-functional collaboration a cornerstone of every initiative. Whether supporting a product team launching a new feature or guiding a company through a restructuring, the best outcomes happen when HR is seen as a strategic partner—not just a support function.

Don’t Lose Sight of Culture

One of the biggest risks during rapid growth is culture erosion. What made your company special at 20 people can start to feel diluted at 200. That’s why HR systems must not only manage logistics but also reinforce culture.

How you onboard employees, give feedback, promote leaders, and recognize achievements all shape your culture in action. If your systems are built thoughtfully, they become tools for strengthening community and consistency—especially when growth demands speed.

Scaling doesn’t mean sacrificing what matters. It means finding ways to protect and elevate it as you grow.

Lead with Empathy, Act with Data

Empathy and data might seem like opposites, but they’re both essential to scalable HR.

Data gives us insight into what’s working and what’s not—whether that’s employee retention, engagement scores, or promotion equity. But data alone doesn’t tell the whole story. That’s where empathy comes in.

As HR leaders, we must listen deeply, seek feedback, and never lose sight of the human experience behind every metric. Empathy ensures that our systems aren’t just efficient—they’re effective and equitable.

Final Thoughts: Build for Tomorrow, Not Just Today

Scaling people operations isn’t about creating perfect systems from day one. It’s about building smart, flexible foundations that evolve with your company.

It’s about aligning HR with business strategy, embedding values into every process, and designing with people—not just processes—in mind.

When you build with intention, lead with empathy, and scale with purpose, you don’t just grow your business—you grow a workplace where people can do the best work of their lives.

And that, at the end of the day, is what great HR is all about.

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